High Performance
Formula 1: The premier class of motor sports. To be world champion the highest performance in all sectors is absolutely essential. For Renault, this standard also holds true for its F1 communication. This is an enormous challenge for those who work on the German website, because all news must be translated, editorially revised, validated, published and distributed as quickly as possible.

Despite time differences due to Formula 1’s global operations, news needs to be online quickly, every day of the week. In addition, the reports must reach a wide-range of media, in order to ensure high saturation of brand communication.

Key to Success: A Complete Package 
Speed, reliability, high motivation and perfect team interplay: those are key factors for both a comprehensive offering and victory in Formula 1. They are also exactly what we offer to provide a successful and customer-oriented solution that meets the challenges of the German Renault F1 website. 

Quality and Speed Through Full Language Management (FLM)
By combining translation and editorial revision, we guarantee that our Formula 1 text is always first-rate and on time. Our editors are experienced, experts on motor sports and have a very good grasp of English. They edit news, reports and interviews during the translation process, something that can’t be ensured with simple translation (and which usually involves later adaptation by an agency). That saves hours of time by avoiding the necessity to pass on texts and wait for approvals. 

Another important component of FLM is the union of copywriter and publisher. Because the more people involved in a process, the more time it takes. Due to the content management system of Renault F1, after a short training course editors can publish their own texts. This eliminates the need for an intermediary Internet agency. If there are any problems during publishing, software specialists at Wingerman will immediately help. This is especially true for projects in which we have designed and technically supervised the content management system.

Wingerman’s years of experience in the PR field make it possible to easily realize the fourth component of FLM in one step – the distribution of content to the media. When text is released on the website, it is simultaneously sent to a special media database. From there it appears a short time later on all major German motor sport portals. Naturally, all this happens in accordance with the corporate design from Renault F1.

Maximum Efficiency with Minimum Effort
Full Language Management is extremely efficient – both in terms of functionality as well as financially. By combining the individual components – translation, revision, publishing, publicizing - without losing quality, the structure can be kept decidedly leaner. For our clients that means less to coordinate, more time savings and reduced costs – even when only a part of FLM services are contracted.